Privacy Policy

Last Updated: 2026

This Privacy Policy explains how Avana About Town ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website avanabouttown.com (the "Site"), which provides information about the top 50 betting sites in the UK.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and contact information you voluntarily provide through contact forms or enquiries.
• Technical Data: Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, and operating system.
• Cookies: Information stored on your device through cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Pages visited, time spent on pages, links clicked, search queries, and other browsing behaviour.

How We Use Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we use collected information for the following purposes:

• To analyse site traffic and user behaviour through analytics platforms.
• To track affiliate commissions and performance metrics from partner casinos and betting sites.
• To improve our Site's functionality, content, and user experience.
• To send promotional emails and newsletters (with your consent).
• To comply with legal obligations and prevent fraudulent activity.
• To respond to your enquiries and customer service requests.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for basic site functionality.
• Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor clicks and referrals to partner betting sites for commission purposes.
• Marketing Cookies: Support targeted advertising and remarketing campaigns.

Opt-Out Options: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking certain cookies may affect Site functionality. You may also opt out of analytics tracking through Google Analytics' opt-out browser add-on.

Third-Party Links

Our Site contains links to external websites, including partner casinos and betting sites featured in our "top 50" listings. We are not responsible for the privacy practices, data handling, or content of these third-party sites. Each external website maintains its own privacy policy, which we encourage you to review before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own discretion and risk.

Your Rights

Under UK and EU data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data (subject to legal obligations).
• Right to Restrict Processing: Request limitation of how we process your data.
• Right to Data Portability: Request your data in a portable format.
• Right to Object: Object to processing for marketing, analytics, or profiling purposes.
• Right to Withdraw Consent: Withdraw consent for cookie usage or email communications at any time.

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Specifically:

• Contact form submissions are retained for up to 2 years unless you request deletion.
• Analytics data is typically retained for 26 months.
• Affiliate tracking data is retained for the duration of partnership agreements and up to 12 months thereafter.
• Email subscribers' data is retained until unsubscription.
• Cookie data expires based on individual cookie settings (typically 6 months to 2 years).

Contact Us

If you have questions or concerns about this Privacy Policy, or to exercise your data protection rights, please contact us at:

Email: privacy@avanabouttown.com
Website: avanabouttown.com

We aim to respond to all data subject requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.